Turning Happy Customers Into Growth: A Referral Playbook for Ocean City Businesses

TL;DR Referrals work because people trust people more than ads.Here’s the short of it: Make asking easy — and rewarding. Use stories, not scripts. Pair digital tools with real-world gratitude. Create alliances with nearby businesses. Measure, tweak, repeat.  The Problem → The Opportunity Ocean City’s small businesses thrive on word-of-mouth — but relying on luck or “hope they’ll tell a friend” is no longer enough. Customer referrals need to be engineered: visible, measurable, and easy to say